With a growing shift towards sustainability and eco-friendly practices underway in the UAE, Kavalan has strengthened its offering in this region with new distribution partner, Blue Rhine, which is set to showcase Kavalan products at FESPA Middle East in Dubai in January 2025. 

Leading PVC-free wide-format materials brand, Kavalan, announces a new partnership with Blue Rhine, a leading provider of signage, advertising, and LED solutions throughout the Gulf Cooperation Council (GCC) region. The partnership with Kavalan reflects Blue Rhine’s commitment to offering innovative, eco-friendly products. Together, Blue Rhine and Kavalan will debut their partnership at FESPA Middle East from January 20-22, 2025 at the Dubai Exhibition Centre (DEC), Expo City in Dubai, UAE. 

Established in 1996 in Dubai, Blue Rhine operates over 20 state-of-the-art showrooms and warehousing units across the UAE, Saudi Arabia, Oman, Kuwait, Qatar, and Bahrain. The company’s product range includes signage, advertising, construction materials, digital print media, digital displays, and more. 

With a strong commitment to innovation and sustainability, Blue Rhine is continuously seeking new and innovative eco-friendly products to add to its offering. This ethos led Blue Rhine to partner with Kavalan, with the two companies sharing the same goal: to protect the environment and promote sustainable practices. 

Kavalan’s products are a perfect match for Blue Rhine, due to being 100% clean and PVC-free. The use of water-based coatings reduces harmful emissions, ensuring safety for both the environment and users. The lightweight design of Kavalan materials enhances usability without sacrificing durability, making them suitable for a wide range of applications, including a lightweight coated banner material for indoor and outdoor applications, a brilliant white banner material for backlit signage such as lightboxes, and a coated material for wallcoverings.  

Nova Abbott, Head of Marketing, Kavalan, adds: “At Kavalan, it is our mission to transform the signage and large-format printing industries by providing a solution to toxic PVC banner and textile materials that doesn’t compromise on quality or performance. As awareness and demand for environmentally responsible products grows across the UAE, we are delighted to partner with Blue Rhine, a company that shares our ethos of providing safe, eco-friendly solutions, and we are excited to see this partnership contribute to the shift towards sustainable practices in the region.”

For further product information on the KAVALAN range, visit www.goforkavalan.com. 

For further information on Blue Rhine, visit www.bluerhine.com. 

About Kavalan  

First developed in 2008, KAVALAN is Taya Groups’ main focus for the large-format printing industry. KAVALAN is a range of LCA-certified PVC-Free materials for indoor and outdoor use including, but not limited to the following: advertising billboards, banner flags, posters and digital interior décor. All TAYA’s products are produced in accordance with international standards and regulations and have certifications such as ISO9001, ISO14001, REACH, RoHS, 6P and DIN4102-B1, to name a few.