Richard Cotterill Joins Agfa as Global Head of Sales – Packaging, Accelerating Market Expansion
Mortsel, Belgium – Agfa has named Richard Cotterill as its new Global Head of Sales – Packaging, a strategic appointment aimed at rapidly expanding the company's presence in single-pass digital inkjet technology for the packaging industry. Cotterill brings significant international experience in sales leadership, with a career spanning influential roles at Fujifilm, BHS, and EFI, where he most recently served as Global Sales Director for Packaging.
Arnaud Calleja, VP Digital Printing Solutions, commented: ‘With Richard on board, we gain not only a seasoned professional but also a dynamic leader who will amplify our existing strengths in customer engagement, colour management, and application support. His appointment is a significant step toward positioning Agfa as the clear market leader in digital inkjet packaging.’
Agfa is significantly ramping up its investment in digital print technology and Cotterill will lead Agfa’s market entry strategy for the packaging sector, taking advantage of his extensive track record of driving commercial success and strategic growth in digital print.
Matt Brooks, Head of Packaging at Agfa, explained the timing of the appointment: ‘Richard’s proven experience in commercialising digital print technologies is exactly what Agfa needs as we transition from technology innovation into a strong market presence. His ability to execute strategic initiatives makes him integral to our future growth.’
Cotterill emphasised his immediate priorities and long-term vision: ‘Joining Agfa now is incredibly exciting, especially with the Speedset launch approaching in 2025. My immediate goal is to convert existing market interest into tangible outcomes, working closely with our customers to deliver real-world value. Additionally, I'm committed to enhancing our customer experience centre in Cambridge, UK, ensuring it effectively demonstrates Agfa’s innovation and capability globally.’
Cotterill officially began his role in mid-January and will concentrate on translating Agfa’s cutting-edge technology into commercial success, developing a robust sales strategy for the packaging sector, and strengthening Agfa’s market position through close collaboration with customers and industry partners.
For more information or media inquiries, please contact: matthew.brooks@agfa.com
About Agfa
Agfa is a global leader in the design, development, and manufacturing of imaging solutions, with a focus on delivering innovative products and services to a wide range of industries. Leveraging decades of expertise, Agfa continues to push the boundaries of digital print technologies, consistently delivering customer-driven solutions that combine quality, reliability, and sustainability.