Will 2025 be THE Big Year for Software? Bobby Edmundowicz, CRO and General Manager of Gelato, joins us to tackle this question. With a rich background in software, Bobby shares his unique journey into the print world, highlighting how Gelato is shaking up traditional norms. As we explore whether 2025 will mark a breakthrough year for software in print, we dissect the evolving customer demands and technological advancements that are setting the stage for a seismic shift.

Discover the untapped potential of digital innovation in the print industry as we unravel the impact of personalization in e-commerce and the challenges of rising raw material costs and talent shortages. Digital platforms like TikTok, Amazon, and Shopify are fueling the creator economy, with digital printing set for explosive growth by 2027. Enter GelatoConnect—a machine-agnostic software solution offering a comprehensive end-to-end production system. This is a game-changer for creators and printers navigating the rapidly evolving landscape, providing sustainable, local, on-demand production solutions.

It is clear that AI and automation aren't just buzzwords—they're actively transforming the printing industry. GelatoConnect is leading this revolution, enhancing procurement, pre-press, and logistics. Hear compelling success stories from companies like ESP Colour and Bennett Graphics, who have achieved remarkable efficiencies and cost savings through AI-driven solutions. As we delve into the future of print, the importance of embracing technological change allied to sustainability becomes clear. The print and e-commerce industries are on the cusp of significant growth, and those who adapt quickly will lead the charge.

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