In this video Marcus Timson speaks to Hans Schmidbauer, the Head of Commercial Print Technology for Canon Europe, on the Canon booth at DRUPA 2024. They discuss the extensive effort and strategic planning behind the booth, aiming to position Canon as a leading vendor in the print industry. Schmidbauer talks about the integration of current and future technologies, the emphasis on business innovation, and the importance of sustainability. They also talk about major trends like digital transformation, automation, and collaboration within the industry. Hans shares details on Canon's latest products, including the varioPRINT iX 1700 and the varioPRESS iV7.